In this online world, your website is like your shop. The only difference is your expertise, products and services are expressed through words. Yes! The words sell on the web. So we are supposed to use them accurately.
Being in the relocation business we found it difficult to decide, 'How do we optimize our website for conversion? Because everyone wants ROI from any investment.
We were very much impressed by this blog...
How to write a copy that sells using Donald Miller's StoryBrand Framework
This blog is a clear give away on how to write a web copy as per 7 part storyBrand principles and what benefits you will derive.
Pigtail Pundits introduced us to some of the finest websites following StoryBrand's marketing framework. Take a look at these 5 websites and get inspired to transform your website into a lead generating machine.
The value proposition is given right away. It gives away straight, what D'frens can do for you and what it will result in. This will encourage those who are really interested in their services to dig further, reach out and buy.
Pain is amplified in a way that pushes those in urgent need to take immediate action. After talking about problems they are giving precise steps on how D'frens can help you.
To support their claims they talk about their projects and finally help their prospective customers understand how they can ask for D'frens solutions.
The website Captures visitors' attention within a few seconds. It can only happen when you talk about something which is of their interest. Explain to your prospects how you can solve their problems. That is the main reason why they visited your website, isn't it?
The rotating video gives the testimony of people that are served, buildings that were built, most importantly they are conveying how the donations received are optimally utilized by them. You can see the walls taking shape. The woman with keys in her hand. As a prospective donor, you will believe that your donations are properly used.
Show what transformation your prospects can expect when they turn into your customers. Show the trust that makes them believe that they will get bang for their bucks. If you can't find it create an animation video that shows how your service/product can change their lives.
The headline is giving one on one free offer. The Perfectly Placed Organisation not only organizes your closet but will also make your life easier. The company is humanizing the problem and giving it an emotional solution.
Your headline and website copy must talk with your audience at a deeper level. Give solutions to their immediate need but don't forget to mention how emotionally they would be satisfied with your services/product.
The headline talks about what the company is into and how it can help its customers. The website copy beautifully amplifies the pain that the prospect may be going through. It also gives a solution to that pain. On top of that, the company's claims are supported by the testimonials of the clients it has served.
Take your prospects directly to what you have in store for them. Don't beat around the bush. Be crystal clear in your offers and explain how they can buy those.
The copy of Pigtail Pundit is very clear and crisp. All the services they offer are designed and expressed in a way that talks with a specific niche. Icons used for services are so relatable that the visuals get fixed when you think about that particular service.
Your website copy should nurture your prospects into customers. It should convey your offering clearly. Emphasis on what you can offer and how it differs from your competitors.
Get inspired by the above websites. Prime your website for conversion. If you like this blog share it far and wide.